Petalfast Welcomes Women-Founded Cannabis Brands, Sonder and Potli, to Growing Portfolio
Cannabis sales and marketing agency adds two diverse and inclusive brands to portfolio
Irvine, Calif. (June 7, 2021) — Petalfast Inc. today announces the addition of two diverse women-founded brands to its accelerator platform: Sonder, a women-owned enterprise connecting people through creatively-driven products, and Potli, a female-founded brand steeped in distinctive heritage and culture.
Since its founding as the first-of-its-kind full spectrum sales and marketing agency for the cannabis industry, Petalfast has built a diverse portfolio of brands, highlighting the creative product offerings available in the cannabis space while helping those brands build greater success. The accelerator portfolio approach is a key differentiator for Petalfast, significantly changing the way a cannabis brand can launch, scale, and establish itself in the market.
Sonder is a moment of awareness, a connection to yourself and to the world around you. Founded by women with a deep love of cannabis as a tool for creativity, all of the cannabis is grown on small farms in the Emerald Triangle and is tended to by second-generation master growers using sustainable farming practices. These modern cultivation techniques grow 100% pesticide-free, sun-grown cannabis, rich in flavorful terpenes and cannabinoids. Sonder boasts an exclusive line of Sublingual Crystal Technology: fast-acting popping crystals; oil cartridges: premium strain-specific oils with dialed in tastes and feels; and batteries.
Founded by Felicity Chen, Potli was created to honor Asian heritage in the cannabis space and promote healthy living with super premium, functional ingredients into high-quality kitchen staples for everyday use. After Felicity discovered that her father was beekeeping in the name of homeopathic medicine to treat her mother’s allergies and asthma, she set out to build Potli and share her idea that food can also be medicine from the world. With all products sungrown in their own backyard in California, Potli’s diverse products rooted in culture, include everyday kitchen staples such as honey, olive oil, chili oil, and sriracha.
“We are honored to welcome Sonder and Potli, two women-founded businesses who have already dominated the cannabis industry with their unique and authentic products,” said Petalfast CEO Jason Vegotsky. “Both brands stay true to their story of why they created their products, and we are thrilled to strengthen and build their brands even further.”
Sonder and Potli are two leading female-founded brands dedicated to inclusion: Sonder seeks to engage with the community of individuals and build equality in the ever-evolving industry, while Potli is focused on activism and the beauty in diversity. Potli has implemented many campaigns towards advocacy and recently launched Protect Our Elders Limited-Edition Pre-Rolls in collaboration with SF Roots, to stand against hate, reimagine a future where elders are safe, and to invest in systems of care to heal its community.
Petalfast’s founders, Vegotsky and COO/general counsel Arun Kurichety, are both seasoned cannabis executives. Following an acquisition of the cannabis division of marketing agency A.P. Keaton, the Petalfast marketing team is led by CMO Goldstein, who also continues on as CEO of A.P. Keaton.
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Patrick Galizio | Erica Harms
Petalfast is the first-of-its-kind full spectrum sales and marketing agency for the cannabis industry. Petalfast helps cannabis brands achieve rapid growth via its go-to-market accelerator program in California, and through its full spectrum of agency services available to brands nationally. The notable cannabis brands already engaged in the Petalfast platform include Wana, Space Coyote, KUDA, GoldDrop, and Smarty Plants.
Sonder was founded by wife and wife creatives Faun Chapin and M. Paradise in 2018. Lifelong advocates of the plant and the queer community, these star-crossed lovers set out to build an inclusive cannabis company by creatives for creatives. They believe cannabis is a connector: to yourself, to others, to the world around you.
Sonder's exceptional products owe everything to the terroir of the Emerald Triangle, a unique microclimate that nourishes plants with sun, rain, and soil in a rhythm that has produced the world's greatest cannabis for generations.
Potli is a premium, food-first lifestyle brand that celebrates heritage while offering radically transparent, efficacious ingredients with significant anti-inflammatory, calming, and pain-relieving effects.