Petalfast Welcomes Wana Brands to its Cannabis Sales & Marketing Accelerator
Top-selling cannabis edibles maker Wana Brands seeks to supercharge its growth by partnering with the industry’s first-of-its-kind sales accelerator & marketing agency
Irvine, Calif. (November 30, 2020) — Petalfast Inc. today announces the addition of Wana Brands to its growing portfolio of cannabis clients. The first-of-its-kind full spectrum sales accelerator and marketing agency for the cannabis industry, Petalfast blends decades of experience in adult beverages, consumer packaged goods and cannabis to deliver sales and marketing solutions to established and up-and-coming cannabis brands in California and beyond.
Wana Brands is the number-one cannabis edibles brand in the United States, with distribution in nine states as well as Canada. Wana’s flagship gummies are all-natural, gluten-free and vegan, using plant-derived pectin rather than animal-derived gelatin for a soft texture that’s never rubbery. Each of Wana’s proprietary cannabis blends combines more than 30 different terpenes, creating a uniquely uplifting sativa, relaxing indica and balanced hybrid that are available in all of its formats.
Wana Brands joins a number of notable cannabis brands in Petalfast’s accelerator platform, including Moxie, Space Coyote, Big Pete's Treats, Besito, Philter and The Root of It All. Brands in the accelerator will benefit from the branding, sales, marketing and distribution expertise on the Petalfast team, which includes a dedicated and experienced statewide sales force and access to its preferred distribution provider in HERBL, California’s largest cannabis distributor.
“We set out to work with the best gummy on the market, period,” says Petalfast CEO Jason Vegotsky. “Wana is the number-one gummie in the country because of the quality of its product, intense focus on innovation, and its sophisticated leadership team. We can't wait to help them grow in California.”
“We look forward to leveraging Petalfast’s expertise and network in California to further expand our presence in the Golden State and broaden our retail footprint, which is currently the largest of any cannabis edibles brand in North America…and growing,” says Eric Block, CRO, Wana Brands. “Cannabis edibles—particularly gummies—are deceptively complicated. Wana has invested more than a decade of cannabinoid science and craft to bring consumers innovative cannabis edibles recipes that have been optimized with the best technologies—such as quick-onset—and ingredients on the market. We look forward to sharing that expertise with new customers.”
Wana Brands will launch its quick-onset line of gummies in California in January.
Petalfast’s founders, CEO Vegotsky and COO/general counsel Arun Kurichety, are both former executives at KushCo Holdings, Inc. (OTCQX:KSHB), the premier provider of ancillary products and services to the legal-cannabis and CBD industries. Following an acquisition of the cannabis division of marketing agency A.P. Keaton, the Petalfast marketing team is led by CMO Ryan Goldstein, who also continues as CEO of A.P. Keaton.
Vegotsky began his career in distilled spirits, learning that industry’s unique go-to-market model before moving on to leadership roles in the food, and eventually cannabis, industries. “In many ways, the cannabis industry has been a ‘Wild West’ of sorts, with entrepreneurs and innovators who are developing really great products but who are then challenged figuring out how to get them to customers successfully,” he says. “We built Petalfast to help brands go to and through market to achieve long-term success.”
The accelerator portfolio approach is a key differentiator for Petalfast, significantly changing the way a cannabis brand can launch, scale and establish itself in the market. The approach pulls together the best go-to-market practices from the highly regulated alcoholic beverages and natural foods markets into a structure that provides individual brands access to greater resources, talent and relationships than they would ever have on their own.
“A major barrier for cannabis consumers, especially new consumers, is the inconsistency of the market,” says CMO Ryan Goldstein. “If you find a brand you like but you aren’t sure it’ll be there every time you visit the dispensary, that’s very discouraging. Wana’s goal, and our goal, is to make consistent products that you can find consistently, not just across one city or one state, but across the entire legal cannabis market.”
For additional information, please visit petalfast.com or wanabrands.com.
Joe Gallo | Erica Harms
Jeana Ceglia, Chief of Staff
Shawna Seldon McGregor
Petalfast is the first-of-its-kind full spectrum sales and marketing agency for the cannabis industry. Petalfast helps cannabis brands achieve rapid growth via its go-to-market accelerator program in California, and through its full spectrum of agency services available to brands nationally. The notable cannabis brands already engaged in the Petalfast platform include Moxie, Space Coyote, Big Pete's Treats and Weed.
About Wana Brands
Included in the 2020 Inc. 5000 list at #2,074 and boasting a three-year growth rate of 203%, Wana Brands is the No. 1 edibles brand in the United States, with more dollars sold than any other brand, according to BDS Analytics 2019 Brand Share Report. Wana leads the industry in quality, consistency and potency, providing a range of different options that enable customers to create the specific cannabis experience they want. Wana products offer diverse product forms including edibles, vapes, and extended-release capsules, four different CBD/THC ratios as well as a variety of different dosages, onset times and duration of effects. The portfolio is designed so products can be used singly or in combination to address specific health, wellness, and recreational needs. Wana products are available in Colorado, California, Illinois, Michigan, Ohio, Maryland, Arizona, Oregon and Oklahoma dispensaries, with Massachusetts, Missouri and Florida among the states imminently coming online. Wana Brands is available internationally in Canada. For more information or to subscribe to Wana’s e-newsletter, visit www.wanabrands.com. Follow Wana on LinkedIn, Twitter, YouTube and Pinterest.