Strategy

It’s really hard to succeed without a plan. That’s not a quote from a famous person, but a lot of famous people would probably agree with it.

Sales

Before you sell it to consumers, you have to sell it to the dispensary managers. And the most efficient way to do that is to have us do it for you.

Field + Trade Marketing

With a statewide field team, we can bring your brands to life at retail, driving sell-through. 

Merchandising

People won’t buy it if they can’t see it or if it looks like crap. That’s some hardcore behavioral science right there.

Brand Marketing

We cover the whole funnel from awareness to conversion–or as we like to call it, the stranger-to-fan journey.

Growth doesn’t happen by accident.

We start our go-to-market strategic process with a deep dive into your business–the model, the inspiration, the product, the audience, the data, the press, the team, the goals, the good, the bad, and the ugly.

Then, we articulate and refine your brand’s values, story, and mission so that we can pinpoint the right white space for your brand within the category landscape.

That positioning is the key to aligning everything else going forward – your identity, your sales programming, your merchandising, your marketing plan – everything.  

The key to nailing each individual piece is starting with a bold vision for how they all

fit together.

Because things don't sell themselves.

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When it comes to selling to store managers, it’s not just having a good product or even the right pitch. It’s having the right relationship with the right contact so you can get the right product to the right spot on the right shelf in the right store and make sure that it’s presented the right way.

That’s a lot of things to get right.

And we have the right team to do it.

We embrace a 360 consultation approach to sales and account management. This approach includes sell-in, pricing strategy,

and sales programming, as well as creative marketing and retail partnerships. 

Want to drive sales?

Connect directly with consumers. 

We have the apparatus, relationships and experience to scale your business to the right size at the right pace. 

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Our staffing and brand education process mixed with on-site demo experience allows brands to connect with consumers to drive sell-through. With a statewide Field + Trade Marketing team, we are able to effectively and consistently activate our brands at retail, doing things like: 

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• In-store demos

• Vendor marts and events

• Budtender trainings and staff samples

• Retail staff appreciation (swag gifting, meal drops, etc.)

• Budtender incentive programs

• Custom brand programs

In addition, we assist with new account onboarding, something many brands struggle with. As our sales team sells-in, all new accounts are activated by our field team, quickly launching the brand in-store with the staff and customers. Faster onboarding means faster sales. 

The moment of truth comes down to merchandising.

All of the work you do to make a great product and then get great distribution to great dispensaries can be completely sabotaged by sub-par merchandising. It is by far the most overlooked aspect of successful sales, especially in cannabis. And we have decades of experience in doing it beautifully with the numbers to prove it.

Smart marketing is the link between branding and sales.

We have a big playbook that draws on our unparalleled cannabis experience as well as best practices from spirits and a slew of other categories. We know how to scale and optimize media, how to maximize production value, and how to come up with unique ideas that stand out no matter what form of media they happen to take.

Here’s a very long list of very specific marketing services we offer:

• brand strategy 

• graphic identity

• package design

• messaging strategy

• audience segmentation

• retail strategy

• photography

• video production

• programmatic media

• influencer marketing

• investor presentations

• market insights

• media planning

• ad campaigns

• social media

• web design

• digital content

• SEO

• experiential

Expansion requires money too.

More sales, more product, more money - we have a full suite of capital options to support your new accelerated growth. 

We keep good company. 

To name a few.

Leadership

Jason Vegotsky

CHIEF EXECUTIVE OFFICER 

Irvine, CA

EXPERTISE

• Revenue growth and

   business expansion

• Executive leadership

• Corporate and consumer sales

• Cannabis market trends

• Business development

• Operations and process

LIFE BEFORE PETALFAST:

• Chief Revenue Officer &                   President of KushCo Holdings

• President of Kush Supply Co.

• Board Member at MediaJel

• Co-founder of Summit    

   Innovation Gas

• Bachelor of Arts in Economics

   from Bucknell University

Arun Kurichety

CHIEF OPERATING OFFICER GENERAL COUNSEL

Irvine, CA

EXPERTISE

• Corporate governance

• Regulatory compliance

• Mergers and acquisitions

• Corporate structuring and

   finance

• Private equity

• Intellectual property law

• Securities filings

LIFE BEFORE PETALFAST:

• Executive Vice President and       

  General Counsel at KushCo

   Holdings

• Attorney at Kirkland & Ellis LLP

• General Counsel for Guild

   Extracts

• Doctor of Law from Washington  

   University in St. Louis

• Bachelor of Arts in Government

   from Harvard University

Ryan Goldstein

CHIEF MARKETING OFFICER CHIEF EXECUTIVE OFFICER APK|M

NYC

EXPERTISE

• Brand development

• Sales & marketing strategy

• Product development & launch

• Brand activations

• Retail strategy

• Shopper journey

• Merchandising

• Sales programming

• Event production

LIFE BEFORE PETALFAST:

• Founder & CEO of A.P. Keaton

• Management consulting

• Production management

• Restaurant sales

Drop us a Line

Brands

Jeana Ceglia

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hey@petalfast.com

Press

Jeana Ceglia​

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pr@petalfast.com

Careers

Human Resources

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work@petalfast.com