Petalfast | Cannabis Marketing, Merchandising, and Branding

You have a beast of a cannabis sales and marketing team.

They just happen to work for us.

Sales

Before you sell it to consumers, you have to sell it to the dispensary managers. And the most efficient way to do that is to have us do it for you.

Field + Trade Marketing

With a statewide field team, we can bring your brands to life at retail, driving sell-through.

Merchandising

People won’t buy it if they can’t see it or if it looks like crap. That’s some hardcore behavioral science right there.

Brand Marketing

We cover the whole funnel from awareness to conversion–or as we like to call it, the stranger-to-fan journey.

Growth doesn’t happen by accident.

We start our go-to-market strategic process with a deep dive into your business–the model, the inspiration, the product, the audience, the data, the press, the team, the goals, the good, the bad, and the ugly.

Then, we articulate and refine your brand’s values, story, and mission so that we can pinpoint the right white space for your brand within the category landscape.

That positioning is the key to aligning everything else going forward – your identity, your sales programming, your merchandising, your marketing plan – everything.

The key to nailing each individual piece is starting with a bold vision for how they all

fit together.

We cover the full spectrum.

Because things don't sell themselves.

When it comes to selling to store managers, it’s not just having a good product or even the right pitch. It’s having the right relationship with the right contact so you can get the right product to the right spot on the right shelf in the right store and make sure that it’s presented the right way.

That’s a lot of things to get right.

And we have the right team to do it.

We embrace a 360 consultation approach to sales and account management. This approach includes sell-in, pricing strategy,

and sales programming, as well as creative marketing and retail partnerships.

Want to drive sales?

Connect directly with consumers.

We have the apparatus, relationships and experience to scale your business to the right size at the right pace.

Our staffing and brand education process mixed with on-site demo experience allows brands to connect with consumers to drive sell-through. With a statewide Field + Trade Marketing team, we are able to effectively and consistently activate our brands at retail, doing things like:

In-store demos
Vendor marts and events
Budtender trainings and staff samples
Retail staff appreciation (swag gifting, meal drops, etc.)
Budtender incentive programs
Custom brand programs

In addition, we assist with new account onboarding, something many brands struggle with. As our sales team sells-in, all new accounts are activated by our field team, quickly launching the brand in-store with the staff and customers. Faster onboarding means faster sales.

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The moment of truth comes down to merchandising.

All of the work you do to make a great product and then get great distribution to great dispensaries can be completely sabotaged by sub-par merchandising. It is by far the most overlooked aspect of successful sales, especially in cannabis. And we have decades of experience in doing it beautifully with the numbers to prove it.

Smart marketing is the link between branding and sales.

We have a big playbook that draws on our unparalleled cannabis experience as well as best practices from spirits and a slew of other categories. We know how to scale and optimize media, how to maximize production value, and how to come up with unique ideas that stand out no matter what form of media they happen to take.