Part cannabis launch pad.
Part cannabis accelerator.
A canna-launcherator, if you will.

 

Our sales accelerator consists of 6 components that can be activated separately or together for exponential growth.

Sales and Distribution

Marketing and Retail Support

Delivery Platform 

Expansion into New Markets 

Compliance

Pilot by Petalfast is our launch platform for exceptionally promising brands that are still in the very early stages of development.

Our Pilot launch platform helps up-and-coming brands gain access to the market and benefit from our retailer relationships.  


In addition to our deep expertise in branding, marketing, and product management, brands in our Pilot program will have regular meetings with retailers so they can ask questions, offer samples and demos, and get real-time feedback on product quality, experience, pricing, and market viability.


This program is also a great way to connect with future retail partners and lock in operational efficiencies. 


The all-stars from our Pilot program also secure future invitations to our sales accelerator.

 
 

Our clients get phenomenal distribution through our wholesale partner, Nabis.

Nabis is a fully-licensed cannabis wholesale platform that distributes product to all of California’s 1,200 dispensaries and delivery services. Together, we handle all of your orders, manage your inventory, and keep you up-to-date with detailed, custom pull reports.

Want to drive sales?

 

Connect directly with consumers. 

If you want to see real growth for your brand, you have to engage consumers at retail and beyond. With a statewide Field and Trade Marketing team, and a deep background in experiential activations, we bring your brand to life across the following touch points: 

  • In-store demos

  • Vendor marts and events

  • Budtender trainings and staff samples

  • Retail staff appreciation (swag gifting, meal drops, etc.)

  • Budtender incentive programs

  • Custom brand programs

 
In addition, we assist with new account onboarding, something many brands struggle with. As our sales team sells-in, all new accounts are activated by our field team, quickly launching the brand in-store with the staff and customers. Faster onboarding means faster sales.

Not part of our accelerator or launch programs? No problem. All of the above services are available ala cart to brands operating in California. The only difference is you book the programs and handle product reorders - we do the rest. Reach out to develop a custom program that works for your brand. 
 

 
 

We help handle your legal and compliance issues.

  • State regulatory agencies including BCC, Food & Ag, and Public Health

  • Local ordinances

  • Distribution and retail contracts

  • Product liability issues

  • Securities regulations

  • Representations, warranties, and indemnity provisions

  • Guidance for standard operating procedures

  • Financial, inventory, and security audits

 

A.P. Keaton is our creative partner for handling all of your branding, marketing, and creative needs.

 

The strength of the Petalfast sales team is multiplied exponentially when combined with A.P. Keaton’s retail and production expertise, which includes but is not limited to:

  • Merchandising, graphics, and POS displays

  • Branding and package design

  • Budtender training materials and incentive programs

  • Designing and producing branded swag and merch

  • Digital marketing and social content

  • Out-of-home and guerilla marketing

  • Custom brand activations

 

And now for some shameless name-dropping.

Cannabis Marketing by Petalfast
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Leadership

Jason Vegotsky

CHIEF EXECUTIVE OFFICER 

EXPERTISE

• Revenue growth and
   business expansion
• Executive leadership
• Corporate and consumer sales
• Cannabis market trends
• Business development
• Operations and process

LIFE BEFORE PETALFAST:

• Chief Revenue Officer & President 
  of KushCo Holdings
• President of Kush Supply Co.
• Board Member at MediaJel
• Co-founder of Summit    
   Innovation Gas
• Bachelor of Arts in Economics
   from Bucknell University

Arun Kurichety

CHIEF OPERATING OFFICER 
& GENERAL COUNSEL

EXPERTISE

• Corporate governance

• Regulatory compliance

• Mergers and acquisitions

• Corporate structuring and

   finance

• Private equity

• Intellectual property law

• Securities filings

LIFE BEFORE PETALFAST:

• Executive Vice President and       

  General Counsel at KushCo

   Holdings

• Attorney at Kirkland & Ellis LLP

• General Counsel for Guild

   Extracts

• Doctor of Law from Washington  

   University in St. Louis

• Bachelor of Arts in Government

   from Harvard University

Jeana Ceglia 

CHIEF STRATEGY OFFICER 

EXPERTISE

• Brand development

• Corporate Business Operations
• Marketing Strategy
• Project Management
• Cross-functional Change
• Small Business Start-ups
• PR and Communications
• HR and Organizational  Effectiveness.

LIFE BEFORE PETALFAST:

• Director of Executive Relations at             KushCo Holdings 
• Food and Beverage Operations and         Corporate Management

• Program at Hyatt Hotels Corporation
Event and Social Media Marketing          at San Francisco Giants and 49ers. 

 

Drop us a Line

Brands

Jeana Ceglia

hey@petalfast.com

Press

Jeana Ceglia​

pr@petalfast.com

Careers

Human Resources

work@petalfast.com