Marketing

Strategy

Sales

It’s really hard to succeed without a plan. That’s not a quote from a famous person, but a lot of famous people would probably agree with it.

We cover the whole funnel from awareness to conversion–or as we like to call it, the stranger-to-fan journey.

Before you sell it to consumers, you have to sell it to the dispensary managers. And the most efficient way to do that is to have us do it for you.

Merchandising

People won’t buy it if they can’t see it or if it looks like crap. That’s some hardcore behavioral science right there.

The four previous things grow your current markets. They’ll also grow your new markets, but for that we also take care of compliance and multi-state licensing.

Growth doesn’t happen by accident.

We start every project with a deep dive into your business–the model, the inspiration, the product, the audience, the data, the press, the team, the goals, the good, the bad, and the ugly.

Then, we articulate and refine your brand’s values, story, and mission so that we can pinpoint the right white space for your brand within the category landscape.

That positioning is the key to aligning everything else going forward – your identity, your sales programming, your merchandising, your marketing plan – everything.  

The key to nailing each individual piece is starting with a bold vision for how they all fit together.

Smart marketing is the link between branding and sales.

We have a big playbook that draws on our unparalleled cannabis experience as well as best practices from spirits and a slew of other categories. We know how to scale and optimize media, how to maximize production value, and how to come up with unique ideas that stand out no matter what form of media they happen to take.

Here’s a very long list of very specific marketing services we offer:

• brand strategy 

• graphic identity

• package design

• messaging strategy

• audience segmentation

• retail strategy

• photography

• video production

• programmatic media

• influencer marketing

• investor presentations

• market insights

• media planning

• ad campaigns

• social media

• web design

• digital content

• SEO

• experiential

Because things don't sell themselves.

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When it comes to selling to store managers, it’s not just having a good product or even the right pitch. It’s having the right relationship with the right contact so you can get the right product to the right spot on the right shelf in the right store and make sure that it’s presented the right way.

That’s a lot of things to get right.

And we have the right team to do it.

We handle the sell-in, pricing strategy, sales programming, loyalty program, account management, and budtender relations.

The moment of truth comes down to merchandising.

All of the work you do to make a great product and then get great distribution to great dispensaries can be completely sabotaged by sub-par merchandising. It is by far the most overlooked aspect of successful sales, especially in cannabis. And we have decades of experience in doing it beautifully with the numbers to prove it.

Expansion requires experience.

We have the apparatus, relationships, and experience to scale your business to the right size in the right pace–even when it’s time to open up new markets in other states.

With our key partners we handle supply chain management, wholesale, storage, and multi-state licensing.

We keep good company. 

To name a few.

Drop us a Line

Brands

Callie Belo

Director of Retail Strategy

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callie@petalfast.com

Press

Jeana Ceglia

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Chief of Staff 

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Careers